To appear generally calm, vigorous, and sleek all at once is a sought after attribute of the alpha male attitude. A man's routine doesn't changes much, it compels us to focus on more important things in life. Ingenuity, accomplishments and accolades are just a few of the goals that could be on the top of any man who wears a suit on a regular basis. The elite knows what's up
Most designer men's dress suits are made up of mostly wool. I would stay in the 95-100% because of the consist amount of designers, such as Emporio Armani, using this method. However, you could save your self 2 or 3 hundred dollars by choosing a different mix of fabrics such cachemire and viscose with the wool, to turn around and spend it on matching ties and a pocket square.
In about 2 or 3 years, I see Indochino in outlet malls and and flea markets. I see them in cool little TV commercials with hard electro and typographic editing. I'm a graphic designer, so I can see the huge "impact" letters stacked on top of each other with flashing in and out, with video similar to the new H&M commercials.
They would need to campaign like Obama, visiting colleges and malls to harvesting friends and influencing people rather than only selling to their audience. Become public figures of philanthropy and cross promotions. I see good things for Indochino.
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